This is an excellent article from Mark Huddleston and should be a 'must read' by al Presidents and Membership Directors.  Click on the graphic for the full article. 
By now my followers should be under no illusion about my position on our meeting-centric culture. I fully appreciate that Rotary’s name arose from the initial practice of rotating meeting venues, but it intrigues me that 116 years later, the meeting remains at the centre of the Rotary universe for the overwhelming majority of clubs, and seemingly a large majority of Rotarians. I suspect a major contributing factor was the historical practice of measuring the value of a Rotarian by measuring their attendance at meetings. I cannot imagine that this started in 1905, but it was most certainly still happening in 2005. It strikes me that when an organisation has a motto of “Service Above Self”, the best way to measure the success or worth of that organisation should never be by counting the number of meetings its members attend. We really should be measuring service, or the product of that service; impact.